Privacy Policy

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At KEY Intelligence we are committed to protect and respect your privacy in compliance with EU- General Data Protection Regulation (GDPR) 2016/679, dated April 27th, 2016. This privacy statement explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure. This Privacy Statement applies to the professional services we provide, our sales and marketing activities, and our recruitment.

Who Are we?

KEY Intelligence is an independent consultancy specialising in the delivery of technical and strategic Business Intelligence and Performance Management solutions to clients in the UK Social Care and Housing sectors

When do we collect personal data about you?

  • When you are using our services.
  • When you interact with us in person, through correspondence, by phone, by social media, or through our website.
  • When we collect personal information from other sources, we will only use it if you have given your consent to them to share your personal data with us.
  • We may collect personal data if we consider that you and we have a legitimate mutual interest, and if this interest is not overridden by your privacy interests. Before data is stored, or used, we make an assessment to ensure that the perception of mutual interest between you and KEY Intelligence is well founded.

Why do we collect and use personal data?

We collect and use personal data mainly to perform customer service, and direct our sales and marketing activities. We also collect data about suppliers, partners and persons seeking a job or already working in our company.

We may use your information for the following purposes:

  • to send you marketing communications which you to be have requested. These may include information about our services and activities and articles that we feel will be of interest to you. This communication is subscription based and will not be sent without your consent.
  • to send you information about the services that we are currently providing or have recently provided to you.
  • to undertake direct sales activities in cases where legitimate and mutual interest is established.
  • to follow up on incoming requests (customer support, emails, or phone calls).
  • to perform contractual obligations such as order confirmation, invoice, reminders, and similar.
  • to notify you about any disruptions to our services (system messages).
  • to conduct follow-up and research surveys about our services and potential services.
  • to process a job application.

Our legal basis for collecting personal data

Collecting personal data based on consent

The collection of personal data based on consent will be done by using “Consent Forms” that will store documentation related to the consent given by you. Individual consents will always be stored in our systems for later audit and control.

Collecting personal data based on contracts

We use personal information for fulfilling our obligations related to contracts and agreements with customers, partners and suppliers.

Collecting personal data based on legitimate interest

We may use personal data if it is considered to be of legitimate interest, and if the privacy interests of the data subjects do not override this interest. To establish the basis for data collection, an assessment is made during which a likely mutual interest between KEY Intelligence and the individual person has been identified. This basis is primarily related to our sales and marketing purposes. We will always inform individuals about their privacy rights and the purpose for collecting personal data.

What type of personal data is collected?

We collect name, phone number, title and email address, in addition to your organisation’s name and contact information. We may also collect feedback, comments and questions received from you in service-related communication and activities, such as meetings, phone calls, documents, and emails.

If you apply for a job at KEY Intelligence, we collect the data you provide during the application process.

How long do we keep your personal data?

We store personal data for as long as we find it necessary to fulfil the purpose for which the personal data was collected, while also considering our need to answer your queries or resolve possible problems, to comply with legal requirements under applicable laws, to attend to any legal claims/complaints, and for safeguarding purposes.

This means that we may retain your personal data for a reasonable period of time after your last interaction with us. When the personal data that we have collected is no longer required, we will delete it in a secure manner. We may process data for statistical purposes, but in such cases, data will be anonymised.

Your rights to your personal data

You have the following rights with respect to your personal data:

  • The right to request a copy of your personal data that KEY Intelligence holds about you.
  • The right to request that KEY Intelligence corrects your personal data if it is inaccurate or out of date.
  • The right to request that your personal data is deleted when it is no longer necessary for KEY Intelligence to retain such data.
  • The right to withdraw any consent to personal data processing at any time. For example, your consent to receive e-marketing communications. If you wish to withdraw your consent to e-marketing, please make use of the link to manage your subscriptions included in our communication.
  • The right to request that KEY Intelligence provides you with your personal data.
  • The right to request a restriction on further data processing.

Any query about your Privacy Rights should be sent to [email protected]

Do we share your personal data?

We do not share, sell, rent, or trade your information with any third parties without your consent.

If required by law:

We will disclose your personal information if required by law or if we, as a company, reasonably believe that disclosure is necessary to protect our company’s rights and/or to comply with a judicial proceeding, court order or legal process. However, we will do what we can to ensure that your privacy rights continue to be protected.

Use of service providers

We may use third parties to process personal data on our behalf. We are responsible for making sure they commit themselves to adhere to our Privacy Policy and applicable data protection legislation.

Changes to this privacy statement

KEY Intelligence reserves the right to amend this Privacy Statement at any time. We may be required to do so in the future to comply with changes to applicable European or UK regulations, in order to utilise new technologies or to improve your experience with us.

The latest version will always be found on our website. We encourage you to check this Privacy Statement occasionally to ensure that you are happy with any changes.

If we make changes that significantly alter our privacy practices, we will notify you by email or post a notice on our websites prior to the change taking effect.

Your right to complain with a supervisory authority

If you are unhappy with the way in which your personal data has been processed, you may, in the first instance, contact [email protected]

If you remain dissatisfied, then you have the right to apply directly to the Information Commissioner’s Office (ICO),

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